Home buyers pay an average of 4.2% more when the development has the word “country” in the name, according to a study by two researchers at the University of Georgia. And if it has the term “country club” as part of its name, buyers will pay 5.2% on top of that.
That’s a total of almost 10% more that people are willing to pay for the prestige associated with the term “country club.”
Something along the lines of “Bank-Owned Estates” would presumably have the opposite effect. . .