Doing De Novo the Right Way

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This is a very worthwhile white paper from AlixPartners on strategies banks should consider when opening de novo branches. It argues that a successful de novo strategy has for key parts 1) a distinct organization, 2) specialized training and recruitment, 3) tailored marketing and promotions 4) targeted incentives. I buy it. . . . Thoughts on pre- and post-opening promotions are especially worthwhile. . . .

What do you think? Let me know!