I agreed with most of Bank Innovation’s list of the 31 best taglines in financial services. Most were solid, such as “What would you like the power to do?,” from Bank of America, and “This is banking, a Fifth Third better.” A few really have stood the test of time, notably, “American Express: don’t leave home without it”. But Citibank ‘s “Welcome what’s next” really doesn’t hold a candle to the old “The Citi never sleeps.” And you’ll surely remember what must be the greatest financial services tagline of all time: John Housman gravely intoning to prospective Smith Barney customers: “We make money the old fashioned way. . . We earn it!”
The Financial Services Industry’s Best Taglines
By Thomas K. Brown,
I agreed with most of Bank Innovation’s list of the 31 best taglines in financial services. Most were solid, such as “What would you like the power to do?,” from Bank of America, and “This is banking, a Fifth Third better.” A few really have stood the test of time, notably, “American Express: don’t leave home without it”. But Citibank ‘s “Welcome what’s next” really doesn’t hold a candle to the old “The Citi never sleeps.” And you’ll surely remember what must be the greatest financial services tagline of all time: John Housman gravely intoning to prospective Smith Barney customers: “We make money the old fashioned way. . . We earn it!”